In many businesses, the purchasing function misses the opportunity to use their suppliers as catalysts for growth. Suppliers sometimes know your competition, and the market, very well. The best suppliers partner with their customers and help them succeed.
In our case, we do that in several ways. We help our customers understand which hard drive is best for each of their end products. Once the drive is selected and the end product is selling, we help optimize the resulting business through consistent supply, product life-cycle management, customized returns services, cost reductions and ongoing engineering support. In some cases, we even have the opportunity to evaluate the inherent reliability of their product design and arrange for the hard drive manufacturer to evaluate it in the lab. We are also standing by to help our customers find and fix system reliability or performance issues that involve the hard drive(s). This comprehensive product support helps our customers create and maintain reliable, high performance products, which in turn leads to higher profit and growth.
With this “fine-tuning” of the digital storage in our customers’ systems that we enable, comes the marketing opportunity to better educate their partners and end customers of the relative value of their products. Some of our customers choose to engage us and the hard drive manufacturer in a collaborative effort to optimize their marketing in this area – we refer to it simply as “co-marketing.” This often over-looked opportunity to tie in with a big advertising campaign from an established brand provides a clear differentiator for our customers’ products.
You have a choice when it comes to your hard drive supplier. We offer true partnership – helping you succeed – in exchange for your business. And the best part – it costs you nothing. Because of our streamlined business model, we are able to provide this value at market-competitive prices.